Since COVID-19, the whole world has changed, everyone is being affected. Facing to the safety requirement and the shrinking economic market, SMEs need to find other ways to maintain or occupy more market share. Digital marketing is placed on the forefront for every companies.
Digital marketing strategy is defined as the ‘capabilities and strategic initiatives used to harness digital media, data, and marketing technology to increase multichannel engagement with an audience via digital devices and platforms in order to meet marketing and commercial goals.’ These are the example of digital marketing technology:
· Search engine marketing
· Blog
· Content marketing
· Social media marketing and networking on platforms
· Viral marketing
· Business information advertising
Compared with traditional marketing techniques, digital marketing activities have many advantages. First, digital marketing strategies can cover a large number of potential customers. The Internet is now available almost everywhere in the world, and the number of Internet users is increasing every year. Second, online marketing can be easily put in place and tracked.
The effectiveness of social media boils down to engagement, businesses that do not engage with their clients are unlikely to succeed in social media marketing. Interacting with current and potential customers on social media aids in the development of brand awareness, the expansion of your customer base, and the formation of a community.
Brands are riding the wave of social media marketing. 73 percent of marketers said their social media marketing efforts have been “somewhat effective” or “extremely effective” for their company.
Brands are continuing to use social media in their marketing plan. They’re experimenting with everything from influencer marketing to story commercials. Brands may use social media to get low-cost marketing, communicate with their customers, and establish brand loyalty.
Keep in touch with the audiences and customer through social media platform, allows them to ask problem and reply them in time, this can help to establish the relation between the brand and its customers. The study shows that 71% of consumers who has good experience with the social media of a brand, they will likely to recommend the brand to their friends and family. Thus, please do not try to ignore the reply from the followers.
Do you believe that social media is beneficial to small businesses? Let me know what you think in the comments section below, thank you!
Neko Marketing Blog 
Hi Gavin!
Interesting post on digital marketing and I certainly agree that in this day and age, digital marketing is definitely essential. I do believe that social media engagement and marketing is beneficial for small business. As per what you have discussed, social media marketing requires low budgets and provides effective consumer outreach which can substantially increase brand awareness and consumer engagement for small businesses. With that being said, how do you think small businesses with no prior experience in digital marketing can begin their social media marketing campaigns?
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Hi Seth!
Thanks for your comment! For SMEs to start their digital marketing, they need to do a research on the current market trends, they might start with the most popular social media platform like Facebook. At the start, SMEs can consider to purchase promotion service to let the brand explore to more people.
When SMEs purchase for promotion service, they need to deliverer some post that can attract reader’s attention, else the company will only receive one-time access. The social media operators need to keep tracking the effectiveness of the blogs and keep in touch with their audiences, the improvement based on the effectiveness comments and feedback will help to increase brand loyalty.
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Hi Gavin, i absolutely agree with your opinion. Nowadays, digital marketing is a very important step for a company to success. However, innovation is one of the most important issue to success. If the government inspire more advertisers and marketing practitioners to innovate in digital marketing. I believe that company will have brand loyalty all the time. What do you think? Gavin
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Hi, Jerry
Thanks for you comment!
The main purpose of government marketing is to integrate social resources, promote investment development, practice market-oriented operation models, and build an international, standardized, and transparent investment service platform. And enterprises play the role of promoter and win-win beneficiary in government marketing. With the help of government inspire, company will invest more in Digital marketing and other advance marketing technology, and this will lead to increase of GDP and brand loyalty.
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